Modern Digital Health CRO

SaaS-based digital health software

I support healthcare software companies that want to boost demos, trial signups, or qualified pipeline through website and campaign optimization.

Mobile health apps

I help teams drive more high-quality leads and signups for apps that support health, therapy, or wellness on mobile. My focus is on maximizing acquisition from digital campaigns and landing pages.

Virtual care &
telehealth services

I work with providers and platforms looking to increase patient or client inquiries and bookings online.

Digital patient solutions

I advise companies with web platforms for mental health, chronic care, or remote consultations, helping them attract more users and generate qualified leads — not manage post-signup engagement.

Step 1. Deep strategic conversion audit with actionable fixes

I go under the hood: analyzing your pages, ad traffic, funnel performance, site analytics, buyer/customer POV, scroll heatmaps, copy, offer positioning, and form/drop-off data - wherever the bottlenecks live.The goal? Find exactly where and why conversions are dropping, and what to do about it. Fast.

Step 2. High-Impact Copy Overhaul

Once we know what’s broken, I can rewrite the key pages that drive revenue - usually your homepage, landing pages, and pricing/demo pages.This isn’t fluff or “nice sounding” copy.
It’s messaging built to convert cold traffic into leads and buyers laid out on a Figma wireframe for your team to create.Every word is mapped to data, psychology, and what your users actually care about with HIPAA and patient sensitive language.

Step 3. Ongoing CRO sprints to stack revenue gains

With ongoing monthly advisory or regular reviews, I help you with long term results. AKA making you more money.- Test and refine messaging, CTAs, page structure, offers, and funnel steps across your website, landing pages, and multichannel campaigns- Adapt each conversion path for different audiences, roles, or industry segments, ensuring nobody gets confused or receives one-size-fits-all messaging

$300K to $1.7M ARR

"Marc helped scale our company by using digital marketing strategies. He created a lead generation engine that provided qualified leads to the sales team every month through a variety of channels over a nearly six-year career with ClinicTracker."

Joshua Gordon
CEO, ClinicTracker EHR

Conversion optimized homepage redo

"Marc proactively helped us optimize our homepage and improve our conversion structure. Great communication, quick execution, and very valuable input – highly recommended! :)"

Selenia Di Mattia
Head of Marketing, Famedly

Complex mental health topics: optimized

"Marc simplified complex mental healh topics to make them more relatable for both patients and partners, while his sharp attention to detail (from layout to language) ensured the pages were both impactful and aligned with our mission."

Ran Yang
Founder & CEO, Medlink Global

Conversion optimized website from scratch

Working with Marc Bovenzi on MedLink Global’s new landing pages was a great experience. His expertise in web design, conversion copywriting, and B2B content strategy helped us clearly present our digital mental health services. Marc was responsive, collaborative, and kept the project running smoothly. I'd highly recommend him and we'll work on future projects together again."

Amenah Jaffery
Growth Advisor, Medlink Global

What is CRO for digital health brands?

It’s about turning more of your website and campaign traffic into qualified leads, demos, or signups while using buyer-focused strategy and data, not just design changes or wording tweaks.

Do we need a big budget or lots of traffic for CRO to work for us?

No. If you’re running campaigns or already getting visitors, I can help you get more results from what you have.

We’ve worked with agencies before. Can you still help?

Yes. Even if you’ve optimized before, my buyer-first approach uncovers missed conversion opportunities for bigger improvements.

Why partner with Marc?

Marc has 7 years total experience in demand generation and conversion optimization at ClinicTracker EHR. He's done partner marketing alongside Trizetto, Kno2, and TSI. He’s fluent in HIPAA and skilled at messaging sensitive health topics for both B2B and patient audiences. His background also included selling patient surveys at Research & Marketing Strategies (RMS) and supporting people with disabilities through Liberty Resources. Marc is a certified direct response copywriter as well.